Catalina Muller is a Digital and Multicultural Marketing Strategist from Chihuahua, Mexico, and is the daughter of Rotarians. In 1999 she participated in the Rotary Youth Exchange Program and exchanged in Germany, and was involved with the Rotaract Club of Barcelona while completing her Master’s degree in E-tourism/ Online Marketing Operations and E-commerce in Tourism in Barcelona.
Her career began as an International Marketing Associate for a brand in Mexico, followed by founding of a socially responsible online company that empowered local artisans in selling products worldwide via an e-commerce platform, giving vulnerable, rural populations access to modern international markets to improve the quality of life of citizens and regulate fair payment for their work. She also worked as a Development Support Manager for the Cozumel government’s strategy on promotion and development of different social programs for in-need/at-risk populations, targeting key national and international fundraising sources.
Her most recent work has been as a Digital Marketing Manager for an influencer working on rebuilding her brand, Search Engine Optimization (SEO), and managing sponsored campaigns with different brands.